The Seeds of Change, an organisation which works with some of the Eastern and Central region’s most vulnerable people has been announced as the Runner Up in the Best Professional Services category at the Rural Business Awards. The category, which was won by Ballinger Equine, received hundreds of nominations from across the Eastern region and was shortlisted  to seven deserving finalists. The Seeds of Change was delighted to come second in a category brimming with high calibre competition.

Following the Awards Ceremony at Ipswich’s Trinity Park on Friday, 6th November, Rachael Frossell, Director and Co-Founder of The Seeds of Change said:

“We are thrilled to have been recognised by the Rural Business Awards. This award has shone a light on the positive social impact that rural businesses like ours can have on urban communities by encouraging people into the countryside with all of the educational and health benefits that it can bring. Being involved in the Rural Business Awards has been a fantastic experience.”

The Rural Business Awards 2019/20, held in partnership with Amazon and BT Outreach, is in its fifth year and celebrates the success of businesses across the UK’s rural economy – a segment which employs in excess of 3.4 million people in over 750,000 businesses in England alone. The Awards are organised by rural business for rural business with the aim of celebrating the achievements of rural businesses and developing a strong network for rural business owners.

The Seeds of Change predominantly works with young people aged between 5-18 from across Bedfordshire and Northamptonshire who are experiencing challenges in their personal and academic lives and need a helping hand. It delivers therapeutic and academic interventions in outdoor, natural environments that help individuals to work through their barriers to learning and enables them to develop strategies to cope in their everyday life and, thus, re-engage with life and education.

What makes the organisation different to many other ‘alternative’ educational or therapeutic settings, both locally and nationally, is the use of horses and outdoor, rural environments in their work. These key components are introduced into sessions to create a sense of connection and participation without the negative connotations usually associated with learning or therapeutic settings. Since The Seeds of Change was established 14 years ago it has helped more than 3000 young people to re-write their life stories.

The Seeds of Change is holding a Taster Day on 24th January 2020 for anyone who would like to find out more about our unique and highly successful approach using Equine Facilitated Learning techniques. Click here for more information about the event.

To find out more about the Rural Business Awards visit

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